Interactive launch site
A cinematic WebGL launch experience built to make a product reveal impossible to ignore and impossible to forget.
Overview
A brand had one shot to launch a flagship product and wanted a website that felt like an event. We engineered a scroll driven WebGL experience that reveals the product through cinematic motion, optimised to load fast and run smoothly on every device.
The challenge
Launch traffic is spiky and impatient. The experience had to be visually spectacular yet light enough to load instantly under a flood of visitors, on hardware ranging from flagship phones to older laptops.
Our approach
- 01
Storyboarded a scroll driven narrative that reveals the product beat by beat.
- 02
Built the 3D scene with performance budgets, compressed assets and lazy rendering.
- 03
Layered motion design and sound cues for an experience that feels premium.
- 04
Load tested against launch level traffic and tuned hosting for the spike.
Key features
- Scroll driven 3D product reveal
- Cinematic motion and transitions
- Performance budgeted WebGL
- Responsive across all devices
- Built for high traffic launches
People shared the launch site for the experience alone. It became the campaign.