Headless 3D storefront
A blazing fast headless storefront with interactive 3D product visualisation that lets shoppers explore products before they buy.
Overview
A premium brand wanted their products to be felt, not just seen. We built a headless storefront where customers rotate, zoom and configure products in real time 3D, wrapped in a checkout that loads in under a second.
The challenge
Rich 3D usually means heavy pages and slow loads, which kills conversions. The brand needed cinematic product views without sacrificing the speed that mobile shoppers expect.
Our approach
- 01
Engineered optimised 3D models with compressed textures and lazy loading so scenes stay light.
- 02
Built an interactive configurator for colours, materials and options with live pricing.
- 03
Moved the storefront to a headless architecture for speed and flexibility.
- 04
Tuned the checkout for a sub one second experience across devices.
Key features
- Real time 3D product viewer
- Interactive configurator with live pricing
- GPU optimised rendering for mobile
- Headless content and catalogue
- High performance checkout
The 3D viewer stunned our investors and, more importantly, our customers. Conversions speak for themselves.